Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#F40009
- RGB
- 244, 0, 9
- HSB
- 358°, 100%, 96%
- HSL
- 358°, 100%, 48%
Nearby tones to compare against
#F51800#F50029#F51D25#F50008#D10007Why this color matters
Coca-Cola is a useful Brand Tone study because the red is doing most of the recognition work. Even before the script wordmark is readable, the large red field tells you what brand you are looking at.
The target #F40009 is a bright, very saturated red with only a tiny warm lean. Players often remember it as a darker cherry red or push it too far toward tomato orange; both mistakes feel plausible until the score compares the hue.
Use the circular red field as the memory anchor, then notice how clean it stays against white lettering. That contrast makes the red feel simple, but the scoring color is more vivid than a generic stop-sign red.
In the game, this card rewards choosing a confident red first, then trimming brightness only if your preview starts to look neon.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Start near a pure red hue, then nudge only slightly warmer if the preview feels too cold.
- Keep saturation high; a faded red will miss the Coca-Cola snap quickly.
- Avoid burgundy. The logo red is bold and bright, not wine-dark.
- Compare against the white script in your memory: the red should feel clean enough to make white lettering pop.
