Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#004B93
- RGB
- 0, 75, 147
- HSB
- 209°, 100%, 58%
- HSL
- 209°, 100%, 29%
Nearby tones to compare against
#003994#006094#125594#004C94#003A70Why this color matters
Pepsi works differently from a red-logo card because the blue has to sit between familiar corporate blue and a deeper can-blue memory. It is saturated, but it is not the near-black navy many players imagine.
The scoring color is #004B93, a strong blue at HSB(209°, 100%, 58%). The hue leans slightly toward cyan compared with a royal blue, while the brightness stays controlled enough to feel like packaging rather than sky blue.
A good study cue is the roundel: white and red make the blue feel cleaner, but the blue itself remains medium-dark. If you only remember "Pepsi is blue," you may overshoot into a brighter app-icon blue.
This round is mainly a brightness test after you find the hue. The wrong answer usually looks too light before it looks obviously wrong.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Aim for a blue with a slight cyan lean, not purple-blue.
- Keep saturation maxed or close to it; the logo blue should not feel dusty.
- Bring brightness down from a web-link blue until it feels like printed packaging.
- Use the red-white-blue roundel memory to keep the blue crisp but not pale.
