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Tiffany & Co. Gift Box (Robin's Egg Blue)

BRAND STUDY 03 / 40

Tiffany & Co. Gift Box (Robin's Egg Blue)

Tiffany & Co. · Jewelry (1837)

#0ABAB5 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#0ABAB5
RGB
10, 186, 181
HSB
178°, 95%, 73%
HSL
178°, 90%, 38%

Nearby tones to compare against

#09A8BA
#09BA9D
#20BAB5
#00BAB4
#089692

Why this color matters

Tiffany & Co. is a strong memory card because the box color behaves almost like a product shape. People often remember the small blue box before they remember any jewelry detail.

The target #0ABAB5 is not a pale pastel in the scoring system. It is a vivid blue-green at HSB(178°, 95%, 73%), which means the hue is close to cyan while the saturation stays surprisingly high.

The common mistake is making it too soft. In photos, paper texture and lighting can make the box feel powdery, but the game color is the clean, iconic robin-egg direction.

Think of the color as elegant but still crisp: greener than sky blue, bluer than mint, and much more saturated than a washed-out baby blue.

How to remember this brand color

A short memory plan before you play the round.

  • Place the hue near cyan-teal first, then avoid drifting into green mint.
  • Do not lower saturation too much; the official-feeling memory is cleaner than a pastel swatch.
  • Keep brightness medium-high, not whitewashed.
  • If it starts looking like hospital mint, move the hue back toward blue.
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