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Airbnb Rausch Coral

BRAND STUDY 23 / 40

Airbnb Rausch Coral

Airbnb · Travel (2008)

#FF5A5F Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#FF5A5F
RGB
255, 90, 95
HSB
358°, 65%, 100%
HSL
358°, 100%, 68%

Nearby tones to compare against

#FF6A59
#FF5975
#FF787C
#FF3B41
#DB4D52

Why this color matters

Airbnb works as a Brand Tone round because its rausch coral is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #FF5A5F. In HSB terms it sits at HSB(358°, 65%, 100%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where rausch coral appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
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