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BMW BMW Blue

BRAND STUDY 58 / 61

BMW BMW Blue

BMW · Automotive (1916)

#0166B1 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#0166B1
RGB
1, 102, 177
HSB
206°, 99%, 69%
HSL
206°, 99%, 35%

Nearby tones to compare against

#024DB0
#027CB0
#176EB0
#0064B0
#01508C

Why this color matters

BMW works as a Brand Tone round because its bmw blue is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #0166B1. In HSB terms it sits at HSB(206°, 99%, 69%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where bmw blue appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card