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Burger King Flame Orange

BRAND STUDY 39 / 40

Burger King Flame Orange

Burger King · Fast food (1954)

#FF8732 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#FF8732
RGB
255, 135, 50
HSB
25°, 80%, 100%
HSL
25°, 100%, 60%

Nearby tones to compare against

#FFA333
#FF6D33
#FF9A52
#FF7614
#DB752C

Why this color matters

Burger King works as a Brand Tone round because its flame orange is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #FF8732. In HSB terms it sits at HSB(25°, 80%, 100%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where flame orange appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card