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Cadbury Dairy Milk Wrapper

BRAND STUDY 08 / 40

Cadbury Dairy Milk Wrapper

Cadbury · Confectionery (1824)

#3D1152 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#3D1152
RGB
61, 17, 82
HSB
281°, 79%, 32%
HSL
281°, 66%, 19%

Nearby tones to compare against

#461152
#351152
#401B52
#3A0752
#220A2E

Why this color matters

Cadbury works as a Brand Tone round because its dairy milk wrapper is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #3D1152. In HSB terms it sits at HSB(281°, 79%, 32%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where dairy milk wrapper appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
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