Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#3D1152
- RGB
- 61, 17, 82
- HSB
- 281°, 79%, 32%
- HSL
- 281°, 66%, 19%
Nearby tones to compare against
#461152#351152#401B52#3A0752#220A2EWhy this color matters
Cadbury is a purple that people remember too brightly. The Dairy Milk wrapper reads as a rich, glowing purple in shops, but the scoring color is a deep, dark one, closer to a shadowed royal purple than a vivid grape.
The target #3D1152 sits at HSB(281°, 79%, 32%): a violet hue leaning slightly toward magenta, strongly saturated, but low in brightness. That low brightness is the whole difficulty; it is a purple you almost read as near-black until light hits it.
This is a color Cadbury took seriously enough to fight for: it spent years trying to trademark its purple (Pantone 2685C) for chocolate. Players who know the brand still tend to overshoot into a lighter, friendlier purple.
Anchor on the wrapper in shadow, not under a bright shop light. Keep the hue on the violet side of purple and resist lifting the brightness. It is far deeper than Milka's pale lilac.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Choose a violet-purple hue (around 281°), a touch toward magenta, not blue-indigo.
- Keep saturation high but push brightness low; this is a dark purple.
- If it glows like grape candy, your brightness is too high.
- If it drifts blue, nudge the hue back toward magenta-violet.
