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DHL DHL Yellow

BRAND STUDY 45 / 50

DHL DHL Yellow

DHL · Logistics (1969)

#FFCC00 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#FFCC00
RGB
255, 204, 0
HSB
48°, 100%, 100%
HSL
48°, 100%, 50%

Nearby tones to compare against

#FFEE00
#FFAA00
#FFD21F
#FFCC00
#DBAF00

Why this color matters

DHL works as a Brand Tone round because its dhl yellow is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #FFCC00. In HSB terms it sits at HSB(48°, 100%, 100%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where dhl yellow appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card