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Heinz Ketchup Label Red

BRAND STUDY 09 / 40

Heinz Ketchup Label Red

Heinz · Food (1869)

#E2231A Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#E2231A
RGB
226, 35, 26
HSB
3°, 88%, 89%
HSL
3°, 79%, 49%

Nearby tones to compare against

#E3401B
#E31B2C
#E33F36
#E30B00
#BF1F17

Why this color matters

Heinz works as a Brand Tone round because its ketchup label red is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #E2231A. In HSB terms it sits at HSB(3°, 88%, 89%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where ketchup label red appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card