Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#E2231A
- RGB
- 226, 35, 26
- HSB
- 3°, 88%, 89%
- HSL
- 3°, 79%, 49%
Nearby tones to compare against
#E3401B#E31B2C#E33F36#E30B00#BF1F17Why this color matters
Heinz is a ketchup brand, so the trap writes itself: players remember the sauce and drift toward a dark tomato red. The card asks for the label red on the keystone badge, which is brighter and cleaner than ketchup in the bottle.
The target #E2231A sits at HSB(3°, 88%, 89%): a strong red, bright and highly saturated, with the hue only three degrees warm of pure red. It is barely orange, not a tomato or a brick.
Because ketchup itself looks darker and browner, many guesses come in too deep or too orange. The scoring red stays vivid and close to primary, with just a whisper of warmth.
Anchor on the printed keystone label, lit and flat, not the sauce. Compared with Japan's disc, which leans toward rose, Heinz leans the other way, a touch toward orange.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Start at a near-pure red and add only a hint of warmth (hue around 3°).
- Keep saturation and brightness high; this is a bright label red, not a dark sauce.
- If it looks like tomato or brick, pull the hue back toward pure red and lift the brightness.
- Do not go crimson or rose; Heinz leans slightly orange, not pink.
