Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#0051BA
- RGB
- 0, 81, 186
- HSB
- 214°, 100%, 73%
- HSL
- 214°, 100%, 36%
Nearby tones to compare against
#0038BA#0069BA#165DBA#0051BA#004196Why this color matters
IKEA works as a Brand Tone round because its ikea blue is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.
The target answer is #0051BA. In HSB terms it sits at HSB(214°, 100%, 73%), which is the value used for scoring in the round.
Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Anchor your memory on the visible logo shape, then recall where ikea blue appears in that mark.
- Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
- Keep saturation confident unless the logo color is visibly muted or corporate-blue.
