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LEGO LEGO Red

BRAND STUDY 15 / 40

LEGO LEGO Red

LEGO · Toy Bricks (1932)

#E3000B Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#E3000B
RGB
227, 0, 11
HSB
357°, 100%, 89%
HSL
357°, 100%, 45%

Nearby tones to compare against

#E31300
#E3002A
#E31B25
#E3000B
#BF000A

Why this color matters

LEGO works as a Brand Tone round because its lego red is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #E3000B. In HSB terms it sits at HSB(357°, 100%, 89%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where lego red appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card