
Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#EB001B
- RGB
- 235, 0, 27
- HSB
- 353°, 100%, 92%
- HSL
- 353°, 100%, 46%
Nearby tones to compare against
#EB0400#EB003B#EB1C34#EB001B#C70017Why this color matters
Mastercard's mark is so familiar that the eye stops separating it into colours. Ask for the red circle and memory often serves the whole symbol: red blended mentally with its orange overlap, yellow neighbour, and white card. The scoring target is only the left-hand brand red, #EB001B, a cool crimson with a blue trace, not the orange lens where the circles meet.
Two circles before today's name
Pentagram's identity history dates the interlocking red-and-yellow mark to 1968; histories of the payment network place the Master Charge rollout around 1969. Either way, the geometry arrived before the name people know today. Master Charge did not become MasterCard until 1979, but the two discs already expressed a network through one simple act: connection.
The overlapping forms effortlessly express the idea of connection.
Pentagram, Mastercard identity
The overlap changed its colour logic
For the 2016 redesign, Pentagram tested hundreds of colour combinations so the three parts would hold up on white, black, and everything between. Earlier versions treated the overlap like subtractive mixing, making it darker. The new mark makes the intersection a brighter orange, like an additive mix. It suggests two translucent circles, but the orange is a separately calibrated third colour, not the red target showing through yellow.
The exact red
The left circle is #EB001B, RGB 235/0/27, or HSB(353°, 100%, 92%). Its hue sits seven degrees toward magenta from pure red. Because the blue channel is 27 while green is 0, it leans cool rather than orange. Full saturation and 92% brightness keep it vivid without turning it into the primary red memory usually supplies.
Why the name could disappear
Research for the 2016 identity found that 81% of consumers recognized the new symbol without the Mastercard name. In 2019 the company began using the wordless circles as its brand mark. That success creates the player trap: at checkout, people remember the relationship between the colours more readily than the isolated red. Keep the orange intersection out of the answer.
Mastercard red vs the warm reds memory reaches for
#EB001BMastercard red circle#FF5F00Mastercard overlap orange — a different part of the mark#F40009Coca-Cola disc — brighter and nearer pure red#D52B1ECanada side bands — darker, softer, and warmerQuick facts
- Target
#EB001B· RGB 235/0/27 · HSB 353°/100%/92% — the left circle's cool crimson - Twin circlesMastercard's design history dates them to 1968; the Master Charge rollout followed around 1969
- Notthe overlap orange
#FF5F00— a separately calibrated third colour - 2016 shifta dark subtractive overlap became a brighter additive orange after hundreds of colour tests
- Reads ascool crimson · connection · acceptance · instant recognition
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.



