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Milka Lilac

BRAND STUDY 29 / 40

Milka Lilac

Milka · Confectionery (1901)

#684FA3 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#684FA3
RGB
104, 79, 163
HSB
258°, 52%, 64%
HSL
258°, 35%, 47%

Nearby tones to compare against

#734EA3
#5C4EA3
#7662A3
#5A3BA3
#513D80

Why this color matters

Milka works as a Brand Tone round because its lilac is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #684FA3. In HSB terms it sits at HSB(258°, 52%, 64%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where lilac appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
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