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Nivea Nivea Blue

BRAND STUDY 40 / 40

Nivea Nivea Blue

Nivea · Skincare (1911)

#0032A0 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#0032A0
RGB
0, 50, 160
HSB
221°, 100%, 63%
HSL
221°, 100%, 31%

Nearby tones to compare against

#001DA1
#0048A1
#1340A1
#0033A1
#00287D

Why this color matters

Nivea works as a Brand Tone round because its nivea blue is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #0032A0. In HSB terms it sits at HSB(221°, 100%, 63%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where nivea blue appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
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