Toon Tone

Home / Brand Tone / PayPal · PayPal Blue

PayPal PayPal Blue

BRAND STUDY 42 / 50

PayPal PayPal Blue

PayPal · Payments (1998)

#003087 Brand Tone round
Try this round

Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#003087
RGB
0, 48, 135
HSB
219°, 100%, 53%
HSL
219°, 100%, 26%

Nearby tones to compare against

#001D87
#004187
#103A87
#002F87
#002363

Why this color matters

PayPal works as a Brand Tone round because its paypal blue is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #003087. In HSB terms it sits at HSB(219°, 100%, 53%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where paypal blue appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card