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Pinterest Pinterest Red

BRAND STUDY 36 / 40

Pinterest Pinterest Red

Pinterest · Social platform (2010)

#E60023 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#E60023
RGB
230, 0, 35
HSB
351°, 100%, 90%
HSL
351°, 100%, 45%

Nearby tones to compare against

#E60004
#E60041
#E61C3A
#E60022
#C2001D

Why this color matters

Pinterest works as a Brand Tone round because its pinterest red is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #E60023. In HSB terms it sits at HSB(351°, 100%, 90%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where pinterest red appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card