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Starbucks Siren Logo Green

BRAND STUDY 05 / 40

Starbucks Siren Logo Green

Starbucks · Coffeehouse (1971)

#006241 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#006241
RGB
0, 98, 65
HSB
160°, 100%, 38%
HSL
160°, 100%, 19%

Nearby tones to compare against

#00614E
#006134
#0C6144
#006141
#003D29

Why this color matters

Starbucks is a useful Brand Tone round because the siren green is darker than many people remember. On cups and storefronts it can feel friendly and familiar, but the actual target is a deep, blue-leaning green.

The scoring color #006241 sits at HSB(160°, 100%, 38%). That means full saturation with low brightness, so the round punishes guesses that drift into mint, grass, or bright emerald.

The white siren artwork makes the green feel more open than it is. If you remove the white lines mentally, the background color is rich and compact.

This card is mostly about resisting the urge to brighten. Find the teal-green hue, then hold the value down until it feels like a coffeehouse sign rather than a fresh leaf.

How to remember this brand color

A short memory plan before you play the round.

  • Choose a blue-leaning green, not yellow grass green.
  • Keep saturation high, but keep brightness low.
  • If the preview looks minty, it is much too bright.
  • Use the white siren contrast as a clue: the green must be dark enough for white artwork to cut through.
Play this Brand Tone card