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Steam Steam Navy

BRAND STUDY 34 / 40

Steam Steam Navy

Steam · Gaming platform (2003)

#1B2838 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#1B2838
RGB
27, 40, 56
HSB
213°, 52%, 22%
HSL
213°, 35%, 16%

Nearby tones to compare against

#1B2438
#1B2C38
#222C38
#142438
#0C121A

Why this color matters

Steam works as a Brand Tone round because its steam navy is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #1B2838. In HSB terms it sits at HSB(213°, 52%, 22%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where steam navy appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
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