Color anatomy
The exact scoring color for this Brand Tone card.
- HEX
#351C15
- RGB
- 53, 28, 21
- HSB
- 13°, 60%, 21%
- HSL
- 13°, 43%, 15%
Nearby tones to compare against
#362115#361815#36211C#36170F#1A0E0AWhy this color matters
UPS is the darkest color in this set, and that is the whole challenge. "Pullman Brown" is named after the luxury Pullman railway cars, whose rich brown once signaled class and cleanliness; UPS adopted it to look dignified and to hide road dirt.
The target #351C15 sits at HSB(13°, 60%, 21%): a warm red-brown hue, only moderately saturated, and very low in brightness. It is closer to a near-black brown than to a chocolate-bar brown.
Almost everyone sets it too light and a little too orange, picturing a friendly mid-brown. The scoring color is deep and quiet; the warmth is there, but it is subtle.
Anchor on the color as it looks in shadow, not under a showroom light. Hold the brightness very low and keep saturation modest, so the brown reads as dark and understated rather than like caramel or rust.
Trademark notice
The brand names and logos used in Brand Tone are trademarks of their respective owners. Brand Tone is an independent fan-made color memory game and is not affiliated with, endorsed by, or sponsored by any featured brand.
How to remember this brand color
A short memory plan before you play the round.
- Choose a warm brown hue (around 13°), between red and orange, but keep it restrained.
- Push brightness very low; this brown is nearly black.
- Keep saturation moderate, not vivid; it is not caramel or rust.
- If it looks like milk chocolate, it is far too light.
