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UPS Pullman Brown

BRAND STUDY 10 / 40

UPS Pullman Brown

UPS · Logistics (1907)

#351C15 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#351C15
RGB
53, 28, 21
HSB
13°, 60%, 21%
HSL
13°, 43%, 15%

Nearby tones to compare against

#362115
#361815
#36211C
#36170F
#1A0E0A

Why this color matters

UPS works as a Brand Tone round because its pullman brown is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #351C15. In HSB terms it sits at HSB(13°, 60%, 21%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where pullman brown appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card