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Visa Visa Blue

BRAND STUDY 41 / 50

Visa Visa Blue

Visa · Payments (1958)

#1A1F71 Brand Tone round
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Color anatomy

The exact scoring color for this Brand Tone card.

HEX
#1A1F71
RGB
26, 31, 113
HSB
237°, 77%, 44%
HSL
237°, 63%, 27%

Nearby tones to compare against

#211A70
#1A2A70
#272B70
#0C1170
#12154D

Why this color matters

Visa works as a Brand Tone round because its visa blue is a strong memory cue, not just decoration. The game hides that signature hue and asks you to reconstruct it from memory.

The target answer is #1A1F71. In HSB terms it sits at HSB(237°, 77%, 44%), which is the value used for scoring in the round.

Use the detail image as a study reference, then jump into the round and match the color without seeing the filled-in target first.

How to remember this brand color

A short memory plan before you play the round.

  • Anchor your memory on the visible logo shape, then recall where visa blue appears in that mark.
  • Start with hue first; brand colors usually punish a hue miss more than a small brightness miss.
  • Keep saturation confident unless the logo color is visibly muted or corporate-blue.
Play this Brand Tone card